Factors that influence the increase in the consumption of craft beer by the economically active population residing in modern Lima

Authors

  • Angello Fernando Gastello Teves
  • Mario Antonio Merino Amez
  • Rafael Igor Meza Escarcena
  • Jessica Karla Ramírez Bogovich

DOI:

https://doi.org/10.58720/bis.v2i1.29

Keywords:

Behavior, Increase in Consumption, Consumption Factors, Accessibility, Line Extension

Abstract

The production of craft beer has increased exponentially, due to the growing demand of consumers in Metropolitan Lima. However, the factors that influence this rapid growth have not been fully studied, and this lack of information prevents the creation of marketing strategies that position a brand in the market. Therefore, this research aimed to explore which are the main factors that may influence the increase in the consumption of Peruvian craft beer in the segment of economically active adults aged 25 to 44 years who drink beer in socioeconomic levels A and B, and who reside in modern Lima.

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Published

2021-02-27

How to Cite

Angello Fernando Gastello Teves, Mario Antonio Merino Amez, Rafael Igor Meza Escarcena, & Jessica Karla Ramírez Bogovich. (2021). Factors that influence the increase in the consumption of craft beer by the economically active population residing in modern Lima. Business Innova Sciences, 2(1), 39-52. https://doi.org/10.58720/bis.v2i1.29

Issue

Vol. 2 No. 1 (2021): Vol. 2 No. 1 (2021): Business Innova Sciences: Journal of Business Sciences

Section

Articles

License

The authors exclusively transfer the right to publish their article to our journal, which may formally edit or modify the approved text to comply with its own editorial norms and universal grammatical standards, before publication; Likewise, our journal may translate approved manuscripts into as many languages as it deems necessary and disseminate them in several countries, always giving public recognition to the author or authors of the research.